1. Overview
Evidence Ventures, LLC ("Evidence Ventures," "we," "our," or "us") operates a suite of applications available through the Clover App Market. This Privacy Policy applies to all Evidence Ventures apps distributed via Clover, including:
- SMS Marketing — Engage customers, build loyalty, and boost revenue via SMS text marketing
- Buzza: George for Clover — AI assistant for reviews, customer messages, daily pulse, and local visibility
- Email Marketing with UMarket — Send messages, rewards, and loyalty offers via email and SMS
- SocialNow: Your Social Media Marketer — AI social media manager for Instagram, TikTok, and Google Business
- CounterPulse AI — Turn your Clover data into answers, actions, and growth insights
- Referral Pilot — Turn happy customers into your best marketing channel via referral rewards
- CRM & Customer Engagement for Clover — Simplify, connect, and grow your small business customer relationships
By installing any Evidence Ventures app through the Clover App Market, you agree to the practices described in this policy. This policy complies with Clover's Developer Legal Guidelines and applicable data protection laws including, where applicable, the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).
2. Information We Collect
When you install and use an Evidence Ventures Clover app, we may collect the following categories of information depending on the specific app and features you use:
- Clover merchant data. Orders, customers, items, payments, and your merchant profile, accessed via the Clover API once you authorize the app. The specific data accessed varies by app and is limited to what is necessary to provide each app's features.
- Customer contact data. Names, phone numbers, and email addresses of your customers, accessed through Clover or provided directly, used solely to deliver communications that you configure and approve within each app.
- Account metadata. Your Clover merchant ID, merchant name, and email address associated with your Clover account.
- App-generated data. Data created through your use of each app — such as referral codes, campaign performance metrics, AI-generated insights, reward configurations, and operational records.
- Usage data. Logs of actions taken within apps, such as configuration changes and approved communications, used to operate and improve the services.
3. How We Use Your Information
We use the information we collect to:
- Operate and provide the specific Evidence Ventures app you have installed
- Power the core features of each app, including AI-generated insights, customer communications, and performance analytics
- Send customer-facing communications (such as SMS or email) only when you explicitly approve each send within the app
- Improve the reliability, accuracy, and features of our services
- Comply with applicable legal obligations and Clover's developer policies
We do not use your data or your customers' data to train AI models for purposes unrelated to operating the app you have installed.
4. How We Share Your Information
We do not sell your data or your customers' data to advertisers, data brokers, or any other third parties. We share data only in the following limited circumstances:
- Service providers. We share data with third-party vendors strictly necessary to operate our services, such as SMS delivery providers, email delivery providers, and cloud infrastructure providers. These vendors are contractually bound to use data only for service delivery.
- AI model providers. Some apps use third-party AI providers (such as Anthropic) to generate insights and responses. Data shared with these providers is used solely to generate responses within your session and is not used to train external models.
- Legal compliance. We may disclose information if required by law, regulation, legal process, or governmental request.
- Business transfers. In the event of a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice prior to any such transfer.
5. Data Retention
We retain your merchant data and app-generated data for as long as your account is active or as needed to provide the service. If you uninstall an Evidence Ventures app, we will retain your data for up to 90 days to allow for account reactivation, after which it will be permanently deleted. You may request earlier deletion at any time by contacting us (see Section 7).
6. Security
We implement industry-standard technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. This includes encrypted data transmission (TLS/HTTPS), encrypted data storage, and strict access controls. In the event of a security breach affecting your personal data, we will notify you promptly and in accordance with applicable law.
7. Your Rights and Controls
You have the following rights regarding your data:
- Access. You may request a copy of the personal data we hold about you and your account.
- Correction. You may request correction of inaccurate or incomplete data.
- Deletion. You may request deletion of your account data by emailing privacy@evidenceventures.com.
- Revoke access. You can uninstall any Evidence Ventures app from your Clover dashboard at any time, which immediately revokes our API access to your Clover data.
- Opt-out of communications. You control all customer-facing communications within each app. No messages are sent without your explicit per-send approval.
8. Children's Privacy
Evidence Ventures Clover apps are designed for use by business merchants and are not directed at individuals under the age of 13. We do not knowingly collect personal information from children under 13.
9. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by providing notice through the Clover dashboard or via email. Your continued use of any Evidence Ventures app after changes take effect constitutes your acceptance of the updated policy.
10. Contact
Questions or concerns about this Privacy Policy? Contact us at:
Evidence Ventures, LLC
Email: privacy@evidenceventures.com